Private Equity Funds Pour $400 Million into New Violent Videogame Outfit

Private Equity Funds Pour $400 Million into New Violent Videogame Outfit

June 5, 2007 (LPAC)--The private equity firms ABRY Partners, Capital Partners III, and PPM America Private Equity Fund II, along with New York Life and Northwestern Mutual Life, are putting $400 million into the launch of a new violent videogame company, to be called Brash Entertainment, Reuter reports yesterday.

The company will base its games on Hollywood films. The first game will be from the "horror" series "Saw." In this film, the main characters awake in a dirty bathroom, chained to pipes in opposite corners, alongside a bloody corpse holding a tape recorder.